Earlier, Writers were expressing their thoughts and idea on a piece of paper. Individuals express their thoughts and feelings in their personal diary or journal on any particular topic. Writing has always been there. But in the olden times, writers used to write but there was no medium to reach the audience. Although great writers used to publish their content in books, not everyone could do that.
But in this digital age, Blogging has replaced the form of writing. Or you can say it is the updated way of writing. It has replaced pen and paper with digital equipment like a keyboard and mouse. Now Blogging has become a trusted and profitable medium to reach all kinds of audiences and individuals. Along with this, today blogging has a great impact on online business, yes you read right. A well-optimized blog is a great way to enhance your business’s online visibility.
Want to know how? Yes, today in this piece of article, we will gonna read about blogs and their importance as well as their key characteristics. Moreover, we will see what role it plays in SEO.
So, let’s start, and be with us till the end.
What are Blogs?
Blogs are a piece of content in the regularly updated website which provides information on certain topics. “Blog”- the word is the combined form of the words “web” and “log”. It can be used on various websites or an individual can simply use it as an online diary to keep a log of their daily lives on the web.
Do You know, today there are 600 million blogs on the web? And even the number of bloggers in the USA is set to increase by 31.7 million users by 2023.
What is the Goal of Blogs?
There are many reasons you can start a blog for your personal use or for the business purpose. It has a very straightforward goal, it can be for business, project, or anything else that might bring money to your business. It has the great capability to rank your website higher in Google SERPs and increase your visibility.
In this digital era, everything has become online. There are a lot of businesses on the web which has increased the competition. Whenever you search for anything on Google, you will get plenty of results. And this makes the level of competition high among the online business. At this place, SEO aka Search engine Optimization is the only process that can beat your competitors and make your business shine.
As a business, you will mostly rely on consumers to keep buying your products and services. And, blogging will help you to get potential customers and grab their attention. As the user will engage with your blog, automatically they will be engaging with your site. And, this will increase your site authority and builds the credibility of your business. Higher authority sites mostly grab the attention of Google, and the search engine rewards your site by giving it a top ranking.
How Blog Posts Can Influence Search Engine Ranking?
Blog posts can influence Search engine Ranking in various ways. Blog posts connect you to the relevant audience and boost your traffic and send quality leads to your website. Frequent and better blog posts increase the chances of the website getting discovered and visited by your target audience. The blog is an effective lead-generation tool and a great call to action for your content which converts your website traffic into high-quality leads. It also allows you to build authority and brand for your business.
Blogs VS Website – What makes them different?
A successful blog requires frequent updates. It also promotes reader engagement and your readers get the chance to comment and share their different thoughts to the community. Blog owners always update their sites on a regular basis.
While a website consists of the content presented on static websites. And, website owners rarely update their pages. Most blogs are informal and informative in nature while websites especially business websites are professional in nature. Blogs are represented in a chronological manner which means newer posts will appear first. While website content depends on the requirement of the business.
6 Reasons Why Blogging is Important for Marketing?
Below are the best SEO practices that experts use to create effective blog strategies and improve their target audiences.
Blogging Builds Loyalty and Trust
Blogs help to build loyalty and trust. It provides reliable information that consumers can use to establish authority. It is a great way to engage your audience. The essential part of improving content is the E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. While the concept is not the ranking factor, Google states that E-A-T is very much essential for its algorithm and recognizing content.
That means, your content has to be accurate, informative, and helpful information throughout the site.
Blogging Increases Visibility
The next part of building great content is to make sure that the blog is search engine optimized well. Blogs which answer the questions consumers are asking about the industry are helpful in SEO.
Implementing keywords with unique headings and subheadings as well as well-researched content is a great way to increase its visibility. Moreover, Internal linking is also another way to increase your search engine visibility. As it can help you to build brand awareness and authority.
Blogging Helps your site to be recognized
The ultimate goal in creating blogs is to drive as much relevant traffic to your website. Whenever you create a blog, it creates one more indexed page on your website which means one more opportunity for your site to show up in search engines and drive traffic to your site. Regularly creating content lets the search engines know your website is actively updated and it should be checked frequently.
After posting a blog, start promoting it on various social media channels. This will strengthen your social media reach and will help your content to reach various users across social media and lets your content get found.
Blogs are Long-Term
Once your blog is indexed in search engines, it will stay there and gain continued traffic and generate leads for weeks, months, or even after years. Blogs that are on trending topics will constantly generate traffic and views after months. So, just make sure to write about the content that possesses the target audience’s interests.
Blogging Generates New Leads
If your customers like your content, they will likely want more. It is one of the excellent ways to get new leads and builds a connection with your clients. If they like to read your content and they will want more and builds your brand with unique helpful content.
Blogging Drives Engagement
Blogs provide more shareable content and service posts for customers to share with other social media. It engages customers with topics they have already interested in and want to learn more about creating more excitement for user engagement.
Must-Have Characteristics of Blogs
We have researched and gathered some important characteristics of Blogs, that every blogger or website owner should keep in mind if they want to create successful blog posts. Just check it out once
Create Relevant Blog – Posts
Relevancy is the utmost factor to consider while writing blog posts, so make it as number one priority. If your content is irrelevant to your posts, all your efforts will be wasted. Begin your post with some in-depth research, because quality posts always come with time and research. And, even perform some keyword research and find out the phrase that your readers are chasing.
Keyword research will enhance your ranking process. Comprehensive research before writing is the most important aspect to build authority.
For example, if you are offering services related to footwear, then your clients will not be interested in blog of clothing. These uneven things can affect your business perspective as well as its branding.
Blog Needs to be Dynamic
The confusion about a blog is how it differentiates from websites. Are they same or different from each other? Well, the website is presented more in a static way and its content does not require frequent updates while blogs require consistent updates and its more like diary entries including publishing dates and meta tags. Daily updation is the key to any kind of successful blog and that’s why it needs to be dynamic.
Focus on Content
Content is the heart of the blog that keeps the blogs alive. It should not be underestimated , though you can make some adjustments in other factors , but make sure not to mess with the content. Every blog has different types of content , but majorly it relies on the way of its writing. It represents the author’s intention. Moreover, blogs rank on their quality.
Therefore, just focus on the quality of blogs rather than the quantity. Make sure, your words are enough capable to grab your customer’s attention.
Make Interactive Design
Blog design will be the first impression for your readers. It is one of the most perceptible features of your blogs. Make your blog appearance interactive as much as possible. But don’t overuse the colors in the design.
If you are building a blog on WordPress and Tumblr, then we advise you to not use the theme, as they don’t offer any impressive designs rather than it is better to hire an expert developer and build a customized theme. Because customized themes look more professional than templates.
Make your landing page attractive and use colors that don’t detract from your customers. Use icons and images to emphasize the important features of your blog posts.
Images are powerful attention grabbers. Images are enough capable to get clicks and let your customers visit once. Choose an image relevant to your content that makes it more exciting and entices your customers to interact with your blog.
Study shows that the majority of the web traffic comes from mobile phones. That is why, responsiveness has become a crucial factor now. Your blog page should automatically resize with a variety of screen sizes whenever required. Make sure that fonts are readable and clicks are clickable. Because many mobile versions omit features such as authors, photos as well as a table of contents. Check all these things and make your blog posts responsive.
Create a Relevant Internal Linking Strategy
Internal linking promotes your site for free and provides value to users who might be looking for a related topic. Internal linking links two pages on your site and helps search engines determine your site structure.
Make Navigation Easier
After successfully creating, now it’s time to work on the navigation. Makes site navigation simple and easier, so that users can find and visit the other pages using that structure.
Follow Navigation Best Practices below
Use consistent navigation so that users can discover the other pages of your website too.
All pages should clearly display the menu of links on the Homepage.
Make sure to mention all the blog posts on the one blog landing page which may be paginated and set to scroll easily.
Blogs categories and tags should be available on the blog landing page and make sure that they are sortable in many ways. So, that users can determine what categories and tags are associated with the posts are reading about.
Post Publication Dates
This practice is essential for two main reasons i.e., Users and search engines would prefer those sites which post only fresh content. Moreover, search engines also give priority to the sites which post fresh content.
So, make sure to include the post-publication details and also include schema markup. Whenever you are refreshing old content, make sure to change the old date.
Features of Comprehensive Blog Posts
We have also researched some features that can enhance your blog posts significantly.
Highlight Important Page on Blog Landing Page
Feature your important blog posts differently on the blog landing page. You can insert the link of the posts that have higher views or you can mention those pages having top ranking.
Table of Contents
Table of contents is a quick insight into what you have covered in your blog posts. It even allows the readers to jump on a particular section of their interested topic. It is extremely important for large forms of content.
Author Information on Each Post
Author information on each page increases the level of authority for your business. Your blog should feature the author’s information on the basis of content you are posting for. Make sure to add it on each page.
Social Buttons to Share
If a user finds your articles interesting, he might share them on different platforms immediately. This does the free promotion of your site and buttons make your site a little bit easier and simpler.
Blogs play a major role in search engine optimization. It is one of the great ways to achieve organic traffic and promote your site online for free. Just make sure to optimize it well for both search engines and the users. Because , a well-optimized blogs are great traffic boosters. And, once you posted one blog, then don’t stop there , consistently keep posting so that Google will understand you are actively updating on your site.
Quality writing needs quality writers, You can hire our content writers, who will assist you in bringing quality content to your site.