How to Outsource SEO and its Benefits?

10 mins read
Sep 15th, 2023
Table of Contents

Search Engine Optimization is a vital process to enlarge any business. But the fact is, applying all strategies and tactics of SEO is not a cup of tea. This requires a lot of effort and patience. Therefore, making improvements while keeping up with all the complexities and changes becomes a challenging task.

Because Every business doesn’t have a special SEO team who can carry out these tasks. This can affect the digital growth of your business. But hopefully, there is one solution called “SEO outsourcing” which means outsourcing the third-party agents who can manage all your SEO processes and boost your growth.

In this Blog, we will outline the concept of SEO Outsourcing thoroughly and look out how it can benefit your business and later we will give you some tips to outsource.

Let’s start with basic

What is Outsourcing in SEO?

SEO Outsourcing is the process of finding third-party agents who can manage all your SEO strategies and tasks rather than doing it with their staff. The agency outsources SEO for a few reasons like if they lack bandwidth, resources, and tools to complete work on their own.

These third-party agents can handle tasks like

  • Competitor Analysis
  • Backlink Generation
  • Keyword Optimizations
  • Organizing the structure of Internal linking
  • Content optimization
  • Troubleshooting errors
  • Traffic analysis

Therefore, all these tasks are very much essential if you want to implement SEO strategies, and implementing all of these can be difficult to manage. That is why it is better to outsource third parties, prioritize the SEO Strategies and apply them when they are needed

The SEO Outsourcing process can be categorized into two different parts On-site and Off-site optimizations. On-site optimizations focus on areas such as Keywords, meta-descriptions, titles, content optimizations, etc. Off-site optimizations focus on areas such as link-building, guest posting, business listings, etc. Both these things benefit from outsourcing SEO in different areas.

Also, Read – White Label Local SEO

Why It can be a Good Idea?

An effective SEO strategy plan can be difficult to design. Because companies have to think that what kind of strategic plan they have to implement and what aspects of SEO offer the most benefit. And what kind of changes can be made as per the search engine expectations.

This thing is complex for the search engines like Google, who often update their algorithms. It is difficult for the brands to stay updated with the algorithm always. As per the latest update of a search engine, Page loading speed is the factor in search results ranking. This has expanded the role of SEO because now it’s not simply to put keywords and post high-quality content. Even brands have to take care of this update.

Therefore, it is worth outsourcing SEO services to ensure the maximum impact of your digital presence and capture the volume of prospective customers. Outsourcing offers a big benefit of time for small business owners and entrepreneurs. Instead of learning the ins and outs of SEO, it lets the manager and business owners focus on conversions, product improvements, and new ideas by testing new strategies

How to Outsource SEO?

If you realize that, you need to Outsource SEO and why it benefits your business. Then it’s time to know, how you can outsource SEO. If you do not invest in the right choice, then you can have a huge loss and it can damage your digital reputation as well.
Let’s have a look at the step

Determine Your Goals

Before you move toward the options to outsource SEO, you need to consider your goal first. You have to consider the specific goals that you want to reach with your SEO Campaigns. It will help you to find out the perfect Outsourcing option.

If your company is affordable to hire reputed SEO agencies, we recommend you hire such agencies.

Determine the Marketing Services You want to Outsource

A company that looks to outsource SEO, would likely be interested in other marketing strategies as well. For instance, you might want a PPC campaign and an E-mail marketing campaign along with SEO.

Before moving toward the process of outsourcing SEO, it is better to understand whether you are looking for other marketing activities. If you want to outsource another marketing tactic too, then it is better to look for an agency that offers all the marketing strategies that you are looking for.

The choice of whether to outsource SEO for a particular thing or everything, will help you to determine whether you should hire a full-time SEO expert or hire freelance SEO.

Examine different agencies and find out the best

Now, it’s time to look for different agencies after you decided your requirements on whether to go for SEO or all activities.

You should consider many options before making final decisions, reading testimonials and reviews along the way.

Even you should ask your agency the following questions

  1. What services do you offer?
  2. How long have you been serving?
  3. How many clients do you have?
  4. What are the costs of your service?

Confirm Your Strategies with the agency you choose

After finalizing the freelancer or agency of your choice, you should now explain your strategies, goals, and expectations to them.

Ensure You Receive Regular Reports

The most important part of an outsourcing agency is to ensure that you receive regular reports so that you can have a transparent view of the results that your agents provide.

You should ask questions about your campaigns and be sure to discuss any issue with your provider.

Benefits of Outsourcing SEO

Outsourcing search engine optimization can be a game changer for an agency that does not have its own SEO team. This could provide different benefits of SEO for their business.

SEO Expertise

Outsourcing SEO is not limited to the resources like backlink generation and keyword optimization. When you hire an SEO expert, you connect with knowledgeable SEO professionals. This means you don’t have to build your strategy alone. In fact, various white-label partners try to maintain long-term relationships with clients.

Working with SEO Expertise allows you to play on both of your strengths. As the SEO reseller, you know your customers and products, and a white-label SEO provider knows how to increase your online visibility. Be sure to communicate the following with your Search engine optimization expert

  1. Long-term company goals
  2. Short-term Company goals
  3. The brand features
  4. Keywords and phrases, you want to associate with your brand
  5. Improving the quality and authority of your websites

Skilled SEO professionals can take this information and turn it into comprehensive digital marketing strategies.


Agencies offering SEO as a non-core service have a great benefit from outsourcing. Agencies can engage an SEO professional on short notice for short-run projects, which gives them the ultimate flexibility to offer the service to the market without incurring the ongoing costs of a full-time employee. This kind of ad-hoc agency is common for the agency, which offers a wide range of services but is small in size and only scales up when it is needed.

Expanding Client Base

The other benefit of outsourcing search engine optimization is expanding your client base. It offers another way to generate recurring revenue. As businesses are switching towards establishing an online platform, every business can benefit from SEO. By enlarging your client base, you can pass it to the actual experts, who can provide service on your behalf. This is one of the major benefits of outsourcing SEO.


Outsourcing SEO helps agencies to move super quickly. Outsourced work can be started as quickly as possible depending on their availability. As we all know, in SEO, there are quick wins in the early stage. This kind of success can impress clients and even leads to project expansion. Hiring a new candidate can take several weeks to get started because you have to go through a number of interviews to find out a suitable candidate whereas Outsourcing work can be done faster.

No Learning Curve

If your company is a beginner in SEO, there might be chances that the team members will spend more time learning the basics and understanding all the tactics. But when you outsource SEO experts, they are experts in every manner. They are very well experienced with the challenges that come with SEO. That is why, they won’t require time in learning new things.

Cost – Effectiveness

Cost-effectiveness is one of the major benefits of white-labeled SEO businesses that helps your business to save money. Business wants the best ROI when they implement the business plan in their strategy.

Here, we have mentioned a few benefits of Outsourcing SEO

Experienced Staff

It is usually not worth training an in-house employee and makes expectations because training may require a couple of months. But when you choose white-label SEO services, you get a well-trained professional, that specializes in specific areas and other digital marketing campaigns. In this sense, your money is saved on acquiring skills while others might have no experience in it.

Buying Appropriate Tools

SEO tools are essential for determining the overall health and performance of your site. But what if your business is starting from the beginning and doesn’t have any idea about any tools? Then you have to spend time and money on collecting this essential. But this thing vanishes when you opt for white-label SEO services because most companies are up to date and equipped with the latest tools and technologies they will require to succeed. In this way, your business can benefit from saving money on the tools.

Powerful Marketing Strategy

Many companies do not perform “SEO” perfectly. Even if they do not apply any tactics correctly. They just simply write content and hopes that it will generate organic traffic and that’s it. But it does not happen with the reputed SEO companies, they move with proper strategies and will help you to create proper marketing tricks in areas like

  • Keyword Strategy
  • Content strategy across various channels
  • Link building
  • Content marketing, etc.

The proper digital marketing agencies will take what you have and ensures that your all efforts are in a good direction. In fact, some SEO companies that specialize in SEO can actually harm your overall digital marketing because they don’t think about the impact of their efforts on aspects such as user experience, conversions, and so on. SEO shouldn’t operate in isolation.

Staying Up-to-date always

The main challenging part of SEO is to remain up-to-date with the latest trends. Because the field of search engine optimization is fickle. It keeps on updating with time. Therefore, staying updated is a little bit difficult. But when you outsource for your business, you can totally trust your white-label SEO services to be up-to-date and knowledgeable about this kind of update. They will know, how to manage your business as per their needs.

But when you opt for a small team with fewer resources, it is possible, something might be missed or ignored with the updates. Hence, it will even create a negative impact on your business.


How would you know if your campaign is going well or not? For determining this on your own, you have to generate reports. You have to spend time and money on understanding the campaign well. But white-label SEO services have already invested in the technology for creating reports. They will provide you with comprehensive reports so that you can track your campaign details.

When you should choose to opt for SEO Outsourcing?

There are several reasons why you should opt for outsourcing SEO

When you need more expertise

Organic search is very competitive and effective SEO requires a level of expertise. SEO is not about putting a few keywords in the right place and adding some pages to the blog.

For effective SEO results, you have to think beyond. The best SEO companies think beyond the ranking and traffic. They focus on increasing customer acquisitions, revenue as well as market share. They enable you to get a low acquisition cost on organic results and reduce your expenses on paid media

When you want to scale

It can be difficult to scale your SEO when you are doing everything alone. When you outsource a team, your efficiency increases by 10x.

Let’s say you want to build a relationship with a professional, you can internally engage with dozens of people. After that, the effort grows tremendously.

When you want Quicker Results

SEO Companies to know what to do and what not to do for getting organic results. They can help you to get results quickly and create a long-term strategy that will consistently generate organic search traffic. Outsourcing SEO services can get you quick results and saves you from costly mistakes.

These are some of the reasons you should opt for outsourcing SEO, but also choose if you are struggling to

  • Find the time for managing your SEO Campaigns
  • Getting the results from SEO
  • Learning different types of SEO like On page, Off Page, link building, etc
  • Implementing the necessary changes for the websites like updating backends

Who can you choose to Outsource your SEO too?

Various options are available for outsourcing SEO services where you can choose from

SEO Contractors

Working with an SEO contractor is very much similar to working with a Freelancer. A contractor can perform extremely accurate and highly technical work. But one thing to keep in mind, they are the only person. If the SEO contractor you are hiring has additional clients, then you might have to wait for a longer time.

SEO Freelancers

SEO Freelancers are those, whom you find on the websites like Freelancer, Upwork, and eLance, and they can perform the tasks at lower costs. Though this option is cheaper, you have to remain completely involved with this process.

Choosing a freelancer is the best option for website owners who have minimum SEO needs and do not have content projects and link-building strategies that needs attention. It lets you choose your freelancers at your convenience and save money.

As the digital marketing industry keeps changing its trends, it’s important to hire a freelancer who is up to date with the latest trends. If your freelancer doesn’t speed up with the current trends and SEO requirements. The work you could get can be outdated.

SEO Company

The main advantage of working with an SEO Company is that you are working with the company not a single person. So, you not only free yourself from the trouble of educating yourself about SEO and executing techniques but your point of contact will be a part of a larger team of SEO.

SEO companies work together with the team. They communicate fresh ideas as well as successful strategies to implement. So, it is sure that your business will benefit from the collective knowledge and experience of team members. It is indeed the best option to choose.

UPSQODE – the leading SEO agency, reaches out to us and hires the best SEO experts for your business campaign. Our SEO team of experts is well-trained with years of experience. Their ideas and opinions can take your business to the pick.

Tips for Outsourcing SEO

We have mentioned the options where you can outsource your SEO services, now below are some of the tips you should apply for finding the perfect freelancer, SEO agency, or contractor

  • Asks for a sample of work from a relevant vertical
  • Read the SEO online review and testimonials
  • View the SEO pricing
  • Analyze the website and its optimizations
  • Learn how SEO tracks and measures performance
  • Ask to create a custom proposal for your business


If search engine optimization is done correctly, then it is a great way to make your business digital presence and it can drive more traffic to your business. Outsourcing can be a great way to begin this process and the right agency could only give you the benefit of getting noticed and attracting customers.

Looking for a full-time Outsourcing SEO agency, consider UPSQODE once – one of the leading SEO agency can help you to get the best team of experts.


What is SEO Outsourcing?

It is the process when an agency seeks assistance in completing and delivering upon an SEO strategy for their own clients from other dedicated SEO service providers. The companies outsource SEO for a few reasons if the agency lacks bandwidth, resources, and tools to complete the resources on its own.

Is it Possible to Outsource SEO?

If performing in-house SEO takes too much time to deliver, then there are many ways where you can seek help from third-party agents to manage it on their own.

Is it better to Outsource SEO?

A solid SEO strategy can help you to rank your brand higher on search engines. The right SEO agency can only help you to achieve the highest visibility on search engines and get customers.

Why should I Outsource SEO?

By outsourcing SEO, you are placing the responsibilities of your search engine optimizations into the hand of experts who have relevant knowledge and expertise to work and use effective tools for the benefit.

How much does SEO outsourcing Cost?

The average cost of SEO services is $100-$149 per hour. After all, it depends upon the requirements of your projects. The price range may vary from project to project.

Should I outsource SEO or in-house SEO?

The decision to choose Outsource SEO or in-house SEO totally depends on your budget and control. If you have a high level of control and a bigger budget then in-house is best. If you have a low level of control then you should choose Outsourcing SEO.

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